Many businesses have websites but don’t enjoy the benefit of local search engine optimization. This form of SEO deals with local web pages and how they rank in a Google search for your business name. When you sign up to be listed on sites like Yelp or Merchant Circle (local citations), these are some examples of white hat forms of local search engine optimization.

The basic concept of this type of marketing is to create a website listing and add positive reviews to your business. By doing so you can grab the attention of users that are specifically seeking out services in your area.